Diversification as a Growth Strategy

As the saying goes … “don’t put all of your eggs in one basket.” This advice rings true today, more than ever. Solution providers who entered the pandemic with a mix of revenue streams, multiple supply chain partners, and a diversified customer base were able to adapt to the ever-changing market conditions. Diversification of your business model, marketing tactics, technologies and suppliers, as well as a varied client base, improves your resiliency and builds sustainable growth. At XChange+ August 2021, we will explore how a robust diversification strategy can benefit all areas of your business—your culture, your team, your customers, and your bottom line.