High-Impact Conversations and Channel Partnerships Happen at XChange


XChange conferences are the largest independent IT channel events, designed to connect technology suppliers with in-market IT solution providers and build long-lasting channel partnerships. This invite-only event offers personalized opportunities for vendors to build awareness, trust, and long-lasting partnerships with 275 pre-qualified solution providers actively exploring new technologies and vendor partnerships to expand their business.

Why Sponsor?
• Engage with High-Level Decision Makers: XChange offers a unique intimate format designed to foster engaging and high-impact conversations with IT decision-makers.

• Exclusive Networking Opportunities: Our interactive boardroom appointments are designed to facilitate meaningful conversations between vendors and solution providers, ensuring business, industry, and goal alignment.

• Extensive Data and Insights: Sponsors receive attendee data points in advance allowing vendors to tailor their engagement strategies and maximize the impact of their interactions with potential partners.

• CRN® Editorial Coverage: Exclusive, real-time reporting by CRN®, increasing channel awareness of the sponsor's brand, highlighting their contributions, and enhancing industry visibility and credibility.

• 70% New Attendee Commitment: Providing sponsors the opportunity to engage with a fresh and diverse group of potential partners, expanding their network and business opportunities.

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Top Reasons to Sponsor
Unmatched Connections
Forge strategic business relationships with leading IT channel decision-makers
Brand Awareness
Promote your products and programs to a pre-qualified audience of solution providers
Thought Leadership
Position your company as a strategic technology partner
Proven Results
Gain connections and content to drive revenue
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2024 ATTENDEE DEMOGRAPHICS
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demographics
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  • 275+ Solution Provider Executives, MSPs, VARs, Consultants

  • 41% of Companies Reported an Annual Revenue over $5 Million

  • 61% of Attendees hold an Owner/Partner/C-Level Title

  • NPS (Net Promoter Score) - Customer Satisfaction
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SPONSOR TESTIMONIALS
“CRN Xchange has always been a favored flagship channel event, but in a more intimate attendee size and venue. You really get the opportunity to do some major networking. It just comes down to making those intros and conversations.”
Tamye Oshman, Gradient Cyber
“From a vendor perspective, XChange is easily one of the best shows to have meaningful conversations with our partners and prospective partners. The more informal nature of boardroom presentation allows for frank discussions which convert to better quality demos booked.”
Ryan Carrier, ThreatLocker
“The Channel Company's events are always a top priority for ScalePad. The collection of established and growing Managed Service Providers and the collaboration of vendor integration partners at their events, make this a must-attend conference!”
Eric Torres, ScalePad
“The Channel Company's team for this event was on point! Super helpful, available to answer questions, and helpful to the teams onsite.”
Ashley Webb, CrewHu

Be a Sponsor

XChange presents a unique opportunity to directly interact with high-level solution provider decision actively exploring technologies to expand their offerings. As a sponsor, you’ll connect with an elite group of executives to discuss business agendas and security trends.

Don’t wait on this valuable opportunity to strengthen brand awareness, showcase your tech solutions, and forge lasting, high-impact partnerships!

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