December 6-7   New York, NY


We look forward to welcoming you at Women of the Channel EAST, December 6-7, 2021 at the New York Hilton Midtown.

In compliance with the New York City Executive Ordinance, all event attendees must show valid proof of vaccination while attending the Women of the Channel Leadership Summit EAST and when entering any establishment in New York City. Please note that this Executive Ordinance does NOT accept proof of a negative COVID-19 test result or exemptions.

Please be advised that should any attendees not be able to provide valid proof of vaccination along with a photo ID they will not be permitted to access the event space and participate in WOTC East 2021. There are no exceptions.

Should the City’s requirements change prior to the event, we will notify you promptly. You will need to show proof of vaccination to enter local restaurants or bars.

A Health & Safety Event Initiatives Update From Our CEO

At The Channel Company, the health and safety of our employees and the technology channel community that we serve is, and has always been, a top priority. As we progress through 2021, we realize it’s a huge responsibility for us as a leader in the IT channel to set the health and safety standard as we move forward with our live conferences.

We have listened to our event attendees who are eager to get back on the road and meet in-person, and The Channel Company has great respect for the trust that comes with hosting a live event. Our events team has worked tirelessly to develop initiatives to protect the well-being of our event attendees, sponsors, staff and operational personnel, while maintaining the integrity of the event experience that you have come to expect from The Channel Company.

Our conferences may look a little different than they have in the past, including the addition of digital extensions, but I am confident in our team and the plan that we’ve prepared to bring the IT channel safely back together to connect, transact and learn. For complete details, please click on the button below to view our Health & Safety Initiatives document.

The Channel Company maintains its commitment to closely monitoring the COVID-19 situation and we will continue to ensure the best health and safety practices are being implemented. As new information and guidance becomes available, we promise to adapt quickly and appropriately, keeping your safety and comfort top-of-mind.

We are confident that we can welcome you safely to our events and we hope that you join us in 2021. We understand that some may not be ready or able to come see us in-person, but we will be here for you when you are. We appreciate your continued support. We look forward to seeing you soon.

Sincerely, Blaine Raddon, CEO, The Channel Company

Learn More



Communication is critical when attending a live event in the COVID-19 era. Read More …


The arrival experience at the hotel and event registration will be welcoming, with limited contact when possible. Read More …


Our hotel partners have ramped up cleaning, sanitizing, and daily room maintenance. Read More …


As you prepare to enter our events, each participant will see significant changes to the event check-in process to create a limited contact environment. Read More …


We have worked with our venues to modify our meeting rooms and event space for limited contact and physical distancing. Read More …


Hotel staff will continuously clean and disinfect high-touch points throughout the public spaces and hand sanitizing stations will be placed in high-traffic areas. Read More …


Our agendas will now include more time for participants to safely move between rooms. Read More …


The heart and soul of many of our events are boardrooms where groups gather for peer insight and vendor presentations. Our boardrooms have been revamped to allow for physical distancing and extra cleaning. Read More …


The hotel has implemented practices and protocols for food and beverage distribution to accommodate physical distancing, reduce overall contact where possible, and maintain the venue’s new food service guidelines. Read More …


We have redesigned networking receptions to meet physical distancing guidelines and are utilizing outdoor spaces when available. Read More …

Tabletop Exhibits

We have implemented new tabletop exhibit best practices to allow for our sponsors to continue to connect with participants about their products and services, while keeping safe and limiting contact. Read More …


Throughout the event, important announcements will be made to help remind participants to practice physical distancing, wash hands frequently and suggest actions to take if they are not feeling well. Read More …


If a conference participant or event staff member is exhibiting symptoms of COVID-19 during the event, they will be directed to appropriate medical care by hotel staff who follow the direction of local health authorities. Read More …


The Channel Company is closely monitoring CDC, hotel, and local guidelines. We are HIGHLY RECOMMENDING the use of masks throughout the entire event regardless of your vaccination status. Read More …


To enhance your travel experience and to keep you up-to-date on the latest health and safety procedures and protocols from our hotel partners and the airlines, please click on the applicable buttons on the right to learn more.

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Have a question? Need more event information? Please fill out the form, and one of our event experts will be in touch with you soon.