Where Visionary MSPs and Future-Focused Partnerships Thrive


Elevate your brand at the IT channel’s most exclusive gathering—XChange NexGen, the industry-leading event for high-growth, advanced Managed Service Providers (MSPs) who are defining the future of the IT channel.

As the channel evolves at lightning speed, there is no better venue to showcase your solutions and connect with a curated group of 225 Elite MSPs and Cloud-Powered Solution Providers who are pioneering tomorrow’s technology landscape. Sponsoring NexGen means putting your company at the forefront of industry innovation and expansion.

Why Sponsor?
Reach an Elite, Decision-Making Audience: Engage directly with 225 pre-qualified, growth-driven MSPs - most attendees are hand-selected from the CRN® Elite lists— actively seeking new partnerships and solutions. This exclusive setting ensures your message reaches decision-makers who are ready to act, not just browse.

Future-Shaping, Advisor-Driven Content: Position your brand at the forefront of channel innovation with advisor-driven content and opportunities to showcase your expertise alongside industry visionaries.

Curated, High-Impact Engagement: Benefit from pre-arranged boardroom sessions, one-on-one advisory access, and targeted networking designed to foster trust, accelerate deal cycles, and deliver measurable results.

Guaranteed ROI with a Hosted Model: Our hosted experience guarantees purposeful connections. Know in advance exactly who will attend and enjoy face-to-face meetings with qualified, high-intent buyers—eliminating the guesswork for you.

CRN® Editorial Coverage: Align your company with The Channel Company’s influential ecosystem, gaining unparalleled access to the industry’s most trusted media partners and amplifying your market authority.

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Top Reasons to Sponsor
Unmatched Connections
Forge strategic business relationships with leading IT channel decision-makers
Brand Awareness
Promote your products and programs to services-led and cloud-focused MSPs
Thought Leadership
Position your company as a strategic technology partner
Proven Results
Gain connections and content to drive revenue
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2024 ATTENDEE DEMOGRAPHICS
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demographics
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  • 59% of the Audience held an Owner/Partner/C-Level Title
  • 45% of the Audience reported annual revenues over $5 million
  • 43% of the Audience has been featured on a CRN Award List
  • 86 Audience NPS (Net Promoter Score) - Customer Satisfaction
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SPONSOR TESTIMONIALS
“I love participating in the XChange and NexGen events. These events are a critical place to meet new partners and meet with existing ones in person. The Channel Company does a great job lining up speakers to share their knowledge, insights and industry trends with people that want to be there and want to learn. I always walk away with new information and ideas that help to transform my companies enablement program. I will continue to go to these events as long as I can.”
Cameron Boswell, Intermedia
“NexGen is an incredibly fun and productive event. I’ve rarely met such warm, welcoming people in a professional setting—perhaps even in a personal one! At most trade shows, there’s a clear divide between vendors and attendees, an “us vs. them” mentality. But at NexGen, many MSP attendees took the time to coach us vendors on refining our value propositions. I’ve truly never seen anything like it.”
Robert Sharpe, HENNGE K.K.
“NexGen is a fantastic event for up-and-coming MSPs as well as those that have been around awhile! Content is exceptional from all vendors; venue was spacious and energy from the team was amazing! Additionally, the keynotes are informative and fun! If you have never been to a XChange NexGen event NOW is the time to book your event!”
Tiffany Desantis, Pax8

Be a Sponsor

Sponsoring the XChange NexGen event offers an unmatched opportunity to have meaningful conversations with an elite group of decision-making MSPs and establish your commitment to enhanced business results for your partners.

From high-impact branding and mainstage moments to private boardroom sessions and exclusive networking events, NexGen’s sponsorship packages are designed for customization and measurable ROI. Position your technology, thought leadership, and solutions directly in front of the industry’s most ambitious and future-focused MSPs.

Get in touch today to find out more.

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